Jury Selection & Voir Dire
Identify favorable and high-risk jurors with research-backed profiles, voir dire strategy, and real-time selection support in the courtroom.
VOIR DIREBIAS ID
Where Psychology Meets the Law
Win the room before the verdict.
We help trial teams read the jury, sharpen the story, and walk into the courtroom knowing how their case will land — long before opening statements.
- Ph.D., Psychology & Law
- 20+ Years at Trial
- ASTC Member
- Houston · Chicago
The Science of Persuasion
A verdict is a decision made by people.
Verdicts are decided by people — by attitudes, beliefs, and experiences formed long before they ever hear the evidence. Most trial teams learn too late how a jury actually received their story. Carpenter Trial Consulting brings rigorous behavioral science to every stage of litigation, so you seat the right jury, frame the winning theme, and present evidence in the way that persuades.
Dr. Tracey R. Carpenter brings the science of human decision-making to your toughest cases — jury selection, case themes, mock trials, and witness preparation — so the people in the box hear your case exactly the way you intend.
- 20+
- Years at Trial
- Ph.D.
- Psychology & Law
- 2
- Offices — Houston & Chicago
- 7+
- Practice Areas
Capabilities
A complete trial-science practice.
From the first case assessment to the moment the jury is seated, every engagement is grounded in behavioral research and courtroom experience.
Jury Strategy
- Jury selection & voir dire
- Juror bias identification
- Shadow juries
- Supplemental questionnaires
Case Insight
- Mock trials & focus groups
- Case theme development
- Case analysis at every stage
- Damages & verdict research
Persuasion & Presentation
- Evidence communication strategy
- Trial presentation assessment
- Demonstratives & visual strategy
- Opening & closing refinement
Witness & Testimony
- Witness preparation
- Deposition readiness
- Courtroom communication coaching
- Credibility & delivery
Featured Engagements
Mock Trials & Focus Groups
Test your case before it counts — structured mock trials and focus groups that reveal how real jurors hear your themes, witnesses, and evidence.
MOCK TRIALFOCUS GROUP
Case Theme Development
Translate complex facts into a clear, persuasive story that resonates with the attitudes and experiences jurors bring into the box.
NARRATIVESTRATEGY
Witness Preparation
Coach witnesses to testify clearly, credibly, and calmly — from depositions through cross-examination at trial.
PREPCREDIBILITY
Trial Presentation Consulting
Assess and enhance how your evidence and demonstratives land, so every exhibit advances the story rather than the noise.
DEMONSTRATIVESDELIVERY
Juror Attitude & Bias Research
Behavioral research into the attitudes, beliefs, and experiences that drive verdict decisions in your venue and case type.
RESEARCHVENUE
TR
Portrait
Dr. Tracey R. Carpenter, Ph.D.
Founder & Trial Consultant
About
The science of how juries decide — applied to your case.
Dr. Tracey R. Carpenter holds a Ph.D. in the psychology of human decision-making and has spent more than twenty years at the side of trial teams in courtrooms across the country. She founded Carpenter Trial Consulting on a single conviction: that the most powerful evidence in any trial is an understanding of the people who decide it.
Her work bridges rigorous behavioral science and real courtroom craft — from jury selection and voir dire strategy to mock trials, case themes, and witness preparation. A member of the American Society of Trial Consultants (ASTC), she partners with plaintiff and defense teams alike on the matters that matter most.
With offices in Houston and Chicago and engagements nationwide, Dr. Carpenter brings the same discipline to every case: understand the jury, sharpen the story, and walk in knowing how it will land.
Ph.D., Psychology & Law
20+ Years at Trial
ASTC Member
Houston · Chicago
The Engagement
How a case takes shape.
A disciplined arc from intake to trial — every step grounded in research, every decision tested before it counts.
01INTAKE
Assess
We study the case, the venue, and the people who will decide it — building a psychological map of your jury.
02IN STUDY
Test
Mock trials, focus groups, and juror research pressure-test your themes, witnesses, and evidence.
03STRATEGY
Refine
We sharpen voir dire, themes, and presentation around what actually persuades this jury.
04AT TRIAL
Win
On-the-ground support through selection and trial — with shadow-jury feedback while it still matters.
Who She Serves
A trusted partner for the highest-stakes trials.
01
Trial Lawyers & Litigators
A strategic partner for the highest-stakes moments in front of a jury.
02
Plaintiff Firms
Damages research, themes, and voir dire that move juries on liability and value.
03
Defense & Insurance
Risk assessment, juror profiling, and presentation strategy for the defense.
04
Corporate Legal
Product liability, contract, and patent disputes where the story is everything.
05
Boutique Trial Practices
Big-trial science scaled to specialized and solo litigators.
In Their Words
Trusted by trial teams who win.
Tracey saw the case through the jury's eyes in a way we simply couldn't. Our voir dire was sharper, our themes landed, and the verdict followed.
The mock trial changed our entire strategy two weeks before trial. Worth every minute — I won't try a major case without her again.
Rigorous, calm, and unmistakably data-driven. Her witness prep alone shifted the room. A genuine difference-maker.
Carpenter Trial Consulting
Walk into the courtroom knowing how your case will land.
Dr. Tracey R. Carpenter brings the science of human decision-making to your toughest cases — jury selection, case themes, mock trials, and witness preparation — so the people in the box hear your case exactly the way you intend.
Request a Consultation
Let’s talk about your next trial.
Tell us about the case. Dr. Carpenter will personally review your request and follow up to discuss how trial science can strengthen your position — in confidence, with no obligation.
Call(281) 826-1201Emailinfo@carpentertc.com
OfficesHouston · Chicago
EngagementsHouston · Chicago · Nationwide engagements